Product launch, the introduction of Trueplay tuning, a new promo, improvements for sonos.com and the social media campaign for all this.
To introduce the all-new PLAY:5 speaker with Trueplay technology Sonos wanted to do something different on their website. I worked at MediaMonks to create three new hero pages, a slight redesign for some parts of the .com that would be implemented in the near future and the social campaign for the new launches.
The all-new PLAY:5
For the launch of the new PLAY:5 we created a website with a very clean Art Direction focusing on the product and nice animations inviting the customers to discover all the new technology packed inside the speaker.
Every room sounds different. With Trueplay, they can all sound great. Trueplay analyzes room size, layout, décor, speaker placement, and any other acoustic factors that can impact sound quality. Then it literally adjusts how each woofer and tweeter produces sound.
We created the website, a social media campaign and some concepts for the app to show how Trueplay was mapping the room.
PLAY:1 promo, social media and UI improvements for sonos.com
Finally I also worked on a promo selling 2 PLAY:1 at reduced prize and after that a new style refresh on all communications for the brand; social media, a new home configurator, UI improvements for the sonos website and the direction for the banners and newsletters created for the campaigns mentioned on this page.